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Specialist for SMD stencils on tour

BECKTRONIC relies on trade fair appearances for customer acquisition and retention

Active participation as an exhibitor at trade fairs is a major expense for companies, both in terms of time and money. Quite a few companies, especially from the middle class, decide for this reason rather to invest in the online sector. In the age of digitalization, trade fairs nevertheless represent an important platform for maintaining personal contact with partners and customers and for establishing new relationships. Trade fairs are still among the most important communication instruments, especially in the B2B sector, and can be understood as a counter-movement to the shift of market activity to the World Wide Web.

BECKTRONIC at productronica 2019

"Productronica in Munich has always been one of the most important trade fairs for us", explains Claudia Müller, Technical Sales Manager at BECKTRONIC GmbH, "We take the opportunity to meet our customers personally, to present our products and services live and to make new contacts". The PCB and EMS sectors will gather at productronica, the leading international trade fair for electronics development and production. From 12 to 15 November more than 1,500 exhibitors presented products, solutions and innovations along the entire value chain. BECKTRONIC presented a comprehensive portfolio of products and services relating to laser-cut SMD stencils. Stepped stencils as well as storage shelves and archiving solutions for stencils attracted particular interest. The manufacturer's expertise in solving problems in individual application cases was also gladly drawn upon in personal discussions.

SMD stencil specialist approaches Hamburg

In the new year BECKTRONIC GmbH continues directly to the next event. For the first time, the company will participate at NORTEC, the trade fair for mechanical engineering and production technology. From 21 to 24 January 2020 the company will be present at the joint electronics production stand in hall A3, booth 526E. "NORTEC is the most important trade fair for production and manufacturing technology in Northern Germany. Here we would like to personally present our services around the production of high-precision stencils for electronics production. We also produce cutting results accurate to the micrometer in the manufacture of micro formed parts, gobos and masks such as those used in medical technology or optical applications," explains Claudia Müller.

Product presentation with a personal touch

"We took an overall positive stock of our participation in productronica this year. The number of visitors, especially during the first three days, was very high and there were constructive discussions with a large number of experts not only from the PCBA and EMS sectors. Our comprehensive portfolio of high-precision stencils for solder paste printing and technical applications met with broad international interest. Our service levels and consulting services for the solder paste printing process were also well received. We see trade fairs as a great platform for presenting our services and winning and retaining customers. This is why we are now taking the right and important step with NORTEC and will be there to answer the expected 12,000 trade visitors from the production industry's questions and concerns about solder paste printing, SMD stencils and laser-cut precision parts," explains Thomas Schulte-Brinker, Managing Director of  BECKTRONIC GmbH.

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